Tuesday, May 7, 2019

SHOR - Gold

A little Sam Smith.... A little "New" New Romantic.... A whole lot of uplifting hope. That's exactly how I'd describe SHOR's new single, "Gold". Believing in yourself is a quality that is in pretty short supply as of late. With everything happening in the world that has the potential to drag us down and weigh heavy on our shoulders, it's easy to forget that there's more to life than simple day to day drudgery. We have to reach as deep down into ourselves and build the best days we possibly can because no one else is going to do it for us. We have to remind ourselves every day that this is the only chance we get to make a lasting impression on the universe and we have to. Every single day. We have to build a life that drives the dark away and makes those around us grow and flourish by simply being in our orbit.

I think that's at the heart of this song. The desire to show every one that had doubts about us that we are more than just untapped potential. We are more than just hopes and dreams. We are more precious than gold. We are who we were meant to be and we are going to continue to strive for every bit of greatness that we can muster.  I really enjoy SHOR's vocals and it seems that he's taken a bit of a minimal approach to single releases and I think that's clever because it doesn't oversaturate the market and make his voice commonplace. I think that absence making the heart grow fonder is more than just an adage as we have time to build anticipation between releases and it makes you savor the nuggets of goodness that an artist shares with the world that much deeper. His previous release, "Sirens" is just that, an incredible exercise in pop music. I believe this young man has a tremendous amount to offer and if he's paired with the right creative team, he could be doing huge things. It would be cool to hear his music on Riverdale or one of the other edgier shows on television as he's got the voice and the production to pull it off.

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