Monday, February 6, 2012

Alexandra Burke - Elephant


The video for the lead single off Alexandra's forthcoming album was recently released to a lukewarm reception in the UK. Fans are complaining that it isn't different enough from her first album and it doesn't show as much growth as an artist. I call shenanigans on that.  The difference between American Pop versus British Pop is vast and wide.  I love how British Pop is so fueled by dance music and is so upbeat and full of energy.  I think this is a solid example of a proper pop song that showcases her talent and shows off the amazing effortlessness that is her voice.  The range she has is incredible and she achieves her highs and lows like someone that has been in the industry for years and years and in reality she only won The X-Factor in 2008.   I really like the song but don't really understand why the producer, Erick Morillo, gets a "featuring" credit.  What do you think about the song?