You know how I feel about music that pushes boundaries and music that takes a new approach on an existing idea. This is unexpected. I've heard rumblings about Charli XCX (Kiss Charli Kiss) for a day or so and I've seen the V cover shoot she did with Grimes and Sky Ferreira (who are both amazing and you should check them out) so I was curious about her. On first glance you may think she is going to fall into the TweePop category with Cher Lloyd or Lily Allen (again, there's nothing wrong with that particular brand of pop) but quickly you hear there is another level to her music. It's a mix of lo-fi meets darkwave with some choice synth thrown in. I think that if you were to make a mix tape for someone, you would have to put Grimes and Sky on there with Charli. She has a maturity to her that makes her more accessible to audiences. She is going to appeal to people of all ages.
This video is all kinds of crazy in the best way. I think that she does an incredible job of being glam when she needs to be and she can pull off camp with no issues. She is a very pretty young woman with a boat load of charisma. There is so much going on in the video but it's not over crowded or too over the top.
I am exited about her and can't wait to hear more. She has another track and a mix tape on her Soundcloud and they are brilliant. "Nuclear Season" is this really cool funky track that just has you bobbing along without a care. She has a bit of Marina in her voice but I think there is a definite difference to where she lets her music take you. Given the right circumstances, she has the potential to be huge because there's a quality about her that will make you want to spend your money and buy her tracks. I also love the fact that she appears to be doing as much as she can to release material for those of us in the States as well as people in the UK. That alone makes me a fan.
Will keep you informed as I learn more about her.
Charli on the Web