Saturday, August 20, 2016

Liquid Diet - Luminary



Sexy. Sinister. Seductive. Alliteration aside, the music video for the first track off New York based, electro trio Liquid Diet's new album is one that may make you gasp. The track is a departure from the high camp that we've become accustomed to with Liquid Diet as it tends to have a bit more mainstream appeal while never stepping fully away from what they do best. Georgia's vocal delivery on this song is dreamy and commanding while never being overpowering. She's in control throughout the song and guides you where you need to go. If you close your eyes and just listen to the song, it's an evocative sensual trip from start to finish. The tempo, the build up, the way the synth is laid down, there aren't any mistakes that I hear in this track. It makes you want to go back and listen to it again and I think that's the power of a well written song.  It pulls you in, spins you around and shakes up your ideals for the length of the track and makes you want more. You want the song to stay with you and the way that Georgia's voice leads you through this adventure certainly does the trick. She's mesmerizing and I think it's safe to say that she is one of the more compelling vocalists in the industry. She makes me think of Dale Bozzio or Aimee Mann or Debbie Harry with the choices she makes in her delivery.

"Luminary" is a stunning example of what can be done when you do it on your own. The video is really amazing. It's sexy. It's got a quality to it that makes you feel a bit uneasy. You are concerned for Georgia and in the same breath you want to know more about her and her mystery suitor. Has she escaped some nefarious play for power that would have left her at his mercy or was she in control and held the power the whole time? Is she a disenfranchised socialite trying to see how the other half lives? Is she an Eliza Doolittle character and has been swept away to something grander than she would have otherwise been privy to? What are the ties to the Illuminati? Was she going to be held against her will if she wasn't able to escape? I think this is a great example of storytelling that makes you want to know more about the narrative. The styling and the choice to shoot it in black and white were amazingly well thought out and it is just a great video that they should be very proud of. Jonathan and Georgia are gorgeous in their respective rights. Jonathan has a terrifying seriousness to him that makes him sexily damaged in a very dangerous way. Billy as the chauffer/man servant is executed with a precision only he could pull off and manage to look a bit deranged but stylish and sexy as well.

I am a huge fan of this group because they don't play by any rules other than their own. You like them or you don't. They aren't pandering to the crowd because they can. They are making art and music because it's important and they have something that needs to be said. I'm a bit biased because I am such a fan and want amazing things to happen to these guys. So watch the video, share it on your social media and then get ready to buy their album, "Double Life" when it comes out on September 9th. Then come back here to hear my thoughts on the album when it's released.

The album is available for pre-order -- if you order now, you get to download "Luminary" instantly! https://itunes.apple.com/us/album/double-life/id1144351208