Sunday, June 9, 2013

Lorde - Royals

New Zealand native Ella Yelich-O'Connor better known by her stage name Lorde has been making waves in the South Pacific.  With the release of her debut EP, The Love Club; this sixteen year old sensation is poised to make a huge impact in America.  With internet savvy users already flocking to her Spotify to stream the five track EP, Lorde has easily started making a name for herself.  The first single off the EP is the rap influenced track, "Royals".  A song that she says, “When I wrote Royals, I was listening to a lot of rap, but also a lot of Lana Del Rey, because she’s obviously really hip-hop influenced, but all those references to expensive alcohol, beautiful clothes and beautiful cars – I was thinking, ‘This is so opulent, but it’s also bulls**t.’”

Penning her own songs and being her own lyricist, she is being compared to Taylor Swift - an artist that she will be sharing a label with since signing with Universal.  But I think it's a logical leap to make that comparision, young powerful woman writing songs about empowerment and self reliance and the ability to handle ones own business.  For me, she reminds me more of Charli XcX or Sky Ferreira.  I think those are much more logical comparisons than Taylor.  Not because the genres are different, it's just the material that Lorde is singing about seems to be more thought out and well rounded opposed to just singing about missing a boy.  Not that her demographic doesn't feel that, it just appears that Taylor's music gets mired down in that sort of thing.

Lorde on the Web
Twitter: @lordemusic

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